'Selfish' Giving: Does It Count If You Get In Return? : NPR:
It's been taught to generations that 'it is more blessed to give than to receive.' But how blessed is it when you give in order to receive?
...Experts call it "selfish giving" — when givers are looking to get back more than just the joy of giving. But where do you draw the line? When givers are giving in order to sell more lattes or enhance their resumes, is it a win-win — or is something else lost?

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